There's
an exciting new "down-home" kind of business springing up among
homeowners all across the country. It's called Bed and Breakfast.
Basically,
this is a transplant of European Hospitality, adapted and refined to the
American way of doing things. To foreign
visitors, it's the comfort and hospitality of home---staying overnight
"with people of the land" and enjoying a hearty breakfast---without
the traditional gaudiness and plastic feelings visitors get from most big
cities in the United States.
To
U.S. citizens, it is a welcome alternative to the same old hotel/motel circuit.
Now,
all it takes is a spare bedroom, a good cook ad an outgoing personality. Prices
per night range from a low $25 to $100 or more.
If
you have an extra bedroom, a large home, or extra space in your farm house, you
have the necessary beginnings to start making extra income as a Bed and
Breakfast Inn. One of the beautiful aspects of this idea is that so long as you're hosting "overnight
visitors" on a small scale no licenses will be required. It's always best,
however to check with your local authorities just to be sure.
Naturally,
your "visitors" will expect a clean, neat and comfortable home. So
assuming that your home meets these prerequisites, and you have a spare
bedroom, simply 'doll it up" a bit. Make sure it's painted brightly,
there's an outside window, lots of room, closet space and bureau, and perhaps a
small writing desk, and a large comfortable bed, or twin beds.
Most
foreign visitors will expect and appreciate a "quick tour" of the
interesting sights in your area. However, as your particular popularity as a B&B Host grows, you'll find that a lot
of American tourists and business people on the road will begin availing
themselves of your hospitality. Certainly with these people, it won't always be
necessary to give the "Red Carpet" visitors treatment.
Which
brings us to the basic appeal of a Bed and Breakfast Inn. Travelers seem to be
looking for, and appreciate a quiet "home-style" place to stay. Generally,
they enjoy visiting with the people off the superhighway and want to get away
from the sterilized atmosphere and sameness of hotels and motels.
Most
people will either write to you ahead of time, inquiring about the
possibilities of staying at your home while in your town or city. This means a
bit of advertising on your part, or listing your availability with a B&B
broker. Some people will check the local telephone listings, and the newspaper advertisements
when they arrive in a strange town. And some people will just be driving across
the country, come to a town or city they think is interesting, and start
driving through the residential areas looking for Bed and Breakfast Inns.
Thus,
you should have a small sign posed either in your front yard or on the front of
your house. This sign needn't be much more than about two feet wide and about
ten inches deep. It need only state:
BED AND BREAKFAST--Inquire Within or Call
123-4567.
For
newspaper advertising, a similar listing in the personal column of your local
paper, particularly on Thursdays, Fridays and Saturdays, will be all you'll
need. But when it comes to the yellow pages of your telephone and business
directories, go with a small display ad that describes in greater detail the
comforts and pleasures of your service.
Be
sure to list your services with all the travel agencies in your area. A
brochure or a short synopsis of what you offer will most assuredly give the travel
agents an idea for steering visitors your way. At the same time, listing your
services in a number of national travel magazines --particularly those that cater
to women--- will bring customers in for you.
Listing
your services with a broker usually won't cost you anything up front, but they
will expect a certain percentage--usually about 25% of the total bill. This
same arrangement applies with travel agents.
Now,
suppose you're organized and ready to receive your first customers. You greet
them as host or hostess and offer to assist them in getting situated in the room
or rooms you have for them. If they'd like to take a drive around your area and
see the points of interest, you do that. And then in the morning, serve them a
big, delicious breakfast.
You'll
probably find that foreign visitors will want to stay several days. With most
people of this country who are just travelling through your area, it'll be a
one-night stopover. Whatever, if they want to sleep comfortably through the
night, eat breakfast and be on their way, so be it. If they want to stay around
after breakfast and plan an itinerary for a compete visit in your area, your
assistance and help will be greatly appreciated. (Remember those recommendations)!
That's
it! The complete how and why of this tremendously profitable business that's
becoming more and more popular. It's called Bed & Breakfast, and it's very
definitely a low investment idea. And you can parlay it into a very interesting
and comfortable income producing business--all from the comfort of your own
home!
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