One
of the problem most business owners face is credible places to find prospective
customers. Prospects are everywhere but which prospects are we talking about
here?
There
are prospect suitable for web designers, for the wine dealer, for the makeup
artist etc. Getting the right prospect for a particular business is a major
concern that has plague many and would be business owners. If you think just
opening a business that is all it takes, you are in for a big surprise.
Let’s
take Gold for example, before gold becomes what it is, do you know how many
processes it went through before it became what it is in the market? If you
just open up a shop hoping to hit it big, you will be mistaken. There is every
need to know where to look to get the right prospects and when you get there,
how to go about finding these prospect, all will be covered in this article.
To
support me in my assertion that it is a problem for most business owners to
actually know where to start their search for the right customers. Willian
levins in his article: How to find local business to business prospects/customers
stated that if you’re trying to sell your product or service
business to business, one of your biggest challenges is continually finding new
customers. Even before starting to sell, you face the dilemma of identifying
local prospects. So it’s no surprise, one of our most frequent questions we
receive is, how do I find local businesses and customers?
Janet
Attard gives a direct hit on what startup do in her article: Finding Customersfor Your New Business, she states that many people who start their own business
quickly discover that finding customers is a lot more difficult than they had
thought. They call a few friends to let them know they’ve started a business,
print out fliers and stuff them in neighborhood mailboxes, set up a website,
run an ad in the local newspaper, or buy pay-per-click ads online, and sit back
and wait for customers to come. When the leads and sales don’t happen, guilt
(over the money they’ve spent to set the business up), frustration and stress
set in.
Meghan
Keaney Anderson in an article 8 Useful Tools for Identifying and ConnectingWith Prospects, writes about the elusive prospect. You know they're out there in need of
your service or product, but it can be tough to uncover them at the right time
in their search. So how do you find them? And once you find them, what the heck
do you do with them?
These
are wonderful authors, who have agreed with me that finding the right prospect
for business is a major concerns of many business owners. There is the problem
of identifying local prospects, most new comers in the business world thinks it’s
all about telling friends, running ads or pay per click will guarantee them of
flood of customers, while all these methods are very reliable ways of gaining
customers, there are ways you to use these traffic method that will guarantee
success but the newbie don’t know that and so when they don’t see any return on
their effort they are discouraged. Even when you have identified these
prospects, how are you going to approach them? This also tie with the newbie
placing ads, because they are not experienced yet, they usually sabotage their
sale process in effort to convert the prospect.
You
will be learning about 5 effective places you can go to meeting the right
prospects for your business and what to do when you get there. You will be
learning to use very powerful method in the social media to get targeted
traffic your way. Business cards will always be an effective method. Giving and
receiving business will not cut it for you, you must go beyond that, that
follow up, that is where the money is. You will also learn about Article
writing for driving targeted traffic your way. Press Release is very powerful method
you should get into in getting qualified traffic, tons of them and lastly
sending of Thank you cards. These methods will bring you tons of qualified
traffic.
Please
when you see words like traffic, it also means leads or prospects. So let’s
start with how to use the social media to get targeted prospects……
SOCIAL MEDIA: As a business owner,
you have probably come to realize that using social media is one of the best
ways to generate interest and land new clients. At the same time, you likely
fit into one of two groups:
-Those
who actively use social media for prospecting
-Those
who passively use social media, hoping that people come to them (as opposed to
actively searching)
If
you are truly interested in finding prospects via social media, you better find
yourself fitting into the first group. You want to be as active as possible,
reaching out to prospects in hopes of striking up a conversation. Before you do
anything you need to do research as per the people and companies that fit your
target market. This will help you to sieve through the time wasters, maximize
the use of your time and effort into turning prospects into loyal customers.
Let’s use Twitter as one of social media method. You can still apply this
strategy in other media as well.
Write
down 3 to five keywords that pertain to your business. A web designer for
instance will the keyword: web design, hire web design, web design project,
etc. Once you have listed the keywords, it’s time to visit the Twitter. At this
point, type in your listed keywords one at a time, into the Twitter search bar,
and you will be amazed at how many people that looking for web designers. It’s
one very easy but powerful of finding prospects. This is the time to start
reaching out to them. Use your intuition here. If you can ascertain that they
can be true prospects, then strike a conversation with them. Not all of them
will respond, it’s part of the social media world but with persistent on your
part, you will soon land handful of clients interested in doing business with
you.
BUSINESS CARDS: Make and use your
business cards. Remember that your cards are your advertisement for yourself
and whatever it is you are creating online or otherwise. One of the easiest
ways to promote you and your business is the use of this type of cards. It also
give a quick and easy way to exchange information with people who will be a part
of of your social life. There are many other ways to find prospects to build
and promote your business. At community functions such as fund raising events,
trade fair, craft shows, or job fair are just few places out many where you can
find prospects for your business. Talking to people is much more effective ways
of promoting your business. In events like these is an amazing way of finding
prospects. When you engage at small talk, will be able to gauge their level of
interest at which point, you will have your business card ready to give out to
them and make sure you have their business card for follow ups. Remember that
is absolute very important to follow up within a week of meeting for maximum
effect.
ARTICLE MARKETING: Article marketing is
one of the best ways to drive traffic to a website or blog. This is because the
strategy is free to implement and the results from such activities can last for
years to come. This marketing practice has become the technique of choice for a
lot of network marketers looking for targeted MLM leads. Letting people know
about your business is much more acceptable when you give people their freedom
as oppose to using force. When you combine the techniques of teaching and
giving, people feel very much comfortable with your approach and as such will
likely become your customers. You will be portraying that you are an asset and
that you have their best interest at heart.
You
must start by writing and engaging and informative article to make your
prospective clients easily reach you. Your goal in writing this article is
drive free leads to your business whether offline or online and you can do that
even more effectively by offering something for free at the conclusion of your article.
You will receive targeted traffic to your website and because they will be
impressed with your high valued content, they will opt-in in to further be
updated of your articles. Once you have their contact information, can begin to
send them high quality content, reinforcing what you told them which allow them
to implement the techniques you have suggested.
PRESS RELEASE: You're looking to grow
your business, build your client base, and find new customers. What's the best
way to find clients? Should you cold call? Use direct mail? Network? Advertise?
Use social media? AdWords? All of those can work, depending on your business.
The best way to find clients is to actually have them find you. It's a very
different conversation when prospective clients contact you than when you make
cold calls or initiate conversations with prospects who don't know who you are.
Think of how different it would be for a client to call and ask if he or she
could hire you. That would be a truly motivated client.
But
how do you change the dynamics? How do you shift the playing field so that your
prospects are the ones that are initiating the conversation? One tried and true
answer is to establish yourself as an expert in your field and the most
effective way to accomplish that is through an effective PR campaign. When it come
down doing Press Releases, the bottom line is about offering something
educational and informative. Presenting yourself as an expert and an educator,
both the media and the public will reach out to you for advice and when it
comes to seeking the right product to use, you will be the one to be called
upon.
With
press release, you gain two very important assets most business owners are
struggling to get. With these asset you are more trusted by the public because
you are now talked about, people believe in you and what you sell. What are
these assets? Validation and Credibility. We are judged by the company we keep
and the moment you being featured in the media, people begin to regard you as
news worthy. You suddenly leap beyond your competition via news coverage, you
and your message is now talked about in homes and businesses, no longer as an
ad or commercial but as a news story. When people come to you, they come to a
specialist, and expert, someone the media has deemed important enough to be
featured in the press.
SENDOUTCARDS: SendOutCards in itself
is a great tool for finding prospects. Start sending your friends and family
cards right from the comfort of your computer. The company has a dedicated
section just for sending your family and friends prospecting cards. That's just
using the cards they have inside of the system, you also have the option of
creating and customizing your own prospecting cards. When customizing, you can
really put your own personality in the cards and have the ability to put your
website inside the card by using QR codes.
This
is like a follow up to the business card method of gaining new prospect. One
effective way of gaining reliable customers is after you have their business
card, use their information to send them a thank you card, i will tell you that
they will be amazed by what you did because they don’t really think you will
care about them and when people sense that you care about them, you have gained
a lifelong customers. Try it and you will be amazed at its effectiveness.
You
can also use SendOutCards to people you have done business with before. An ingenious
way is take a photo of their company logo and design a thanks you card for
them, they will appreciate it. There are so many ways you can use SendOutCards
to find prospects, let's just take a look at a few ways:
Networking
meetings
Chamber
of Commerce/BNI meetings
Email
Marketing/Online Marketing
Home
Parties
Word
of Mouth (ask your family or friends for referrals)
And
so much more!
There you have it. Now you where to find prospective
customers for your business and you also know what to do to approach these
prospects in order to convert them to loyal customers. If you really want to
grow your business, you are aware of how important customers are for business survival
and as a freebie in giving you a taste of how prospecting work to find
potential customer and how to make them buy from you, download my free eBook,
by the sidebar THE ART OF PROSPECTING. In it you will learn a very simple but
powerful technique of gaining flood of prospective customers to your business.
Get my free eBook: The Art of Prospecting. In it i revealed a very simple but effective way for you to flood your business with the right customers. Really, its very simple to do and your business will be filled with customers and more money for you. Click this link to get it now.